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Monday
Aug012011

A thousand shades of white

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It’s called Greenland, but let’s face it, it’s not green. It was just a clever marketing ploy by early inhabitants.

We all know Greenland is mostly white, thanks to the huge ice sheet covering about 80% of its surface. So you might expect it to be pure white and that if you were to ski from one side to the other that the lack of visual stimulation would make you nuts. You’re in luck because there are many shades of white. Sometimes the ice looks blue. At sunset it might even look pinkish. It all depends on how thick the ice is, its purity and age, the angle of the sun and how light is reflected, how big air bubbles in the ice are, the roughness of the ice.... In short, it's a thousand shades of white. Calling it Greenland was definitely “bait and switch”.

Images and video footage: Marc Cornelissen